Marketing Innovations

The choices offered at the new Marketing Innovations special area in Hall 12 are aimed specifically at marketers. Accessible to visitors from all three trade shows, this area provides PSI distributors and manufacturers with new opportunities to draw attention to their services. Take the new Distributor Village, for example, which is open on all three show days: here, PSI distributors and consultants can meet contacts from industry companies and advise them on how to advertise with promotional products. Manufacturers will get a chance to win over visitors by featuring their new products and bestsellers in the new PSI Product Presentations area, which has room to display up to 150 products.

The area will also put a spotlight on the themes POS and Merchandising & Licensing. On the one hand, this area will allow manufacturers and suppliers of advertising communication to present innovations and trends from the display and packaging scene with a focus on the POS and POI. On the other hand, it will also serve as a meeting point for licensors, licensees, licencing agencies, testing institutes, lawyers, distributors and anyone else with an interest in merchandising and licensing.

Supplementing these offerings will be the lecture programme at the new Best Practice Forum Marketing, which is dedicated to anything and everything to do with the world of advertising and selling.


“Brand meets market”: The Merchandising & Licensing Area in Düsseldorf is the new international marketplace for licence brands and their environment. It will serve as a central meeting point for personal discussions on a professional level.
After all, “Merchandising & Licensing” is always an important marketing playing field, and not just in the context of major events like the FIFA World Cup this summer.
That’s why the world of advertising and selling will provide support for marketers as they design and implement concrete projects. Aimed at promotional products distributors and industry customers alike, the “Marketing Innovations” exhibition area in Hall 12 will showcase products and innovations from the environment of licence brands.
Take advantage of the three days to establish even more contacts, generate additional business, reward your existing customers’ loyalty and educate yourself on topics such as legal certainty.
We look forward to seeing you!