„Marketing Innovations“ zeigt die Trends für 2019

New exhibition segment for marketing pros at PSI, viscom and PromoTex Expo

What are the “Marketing Innovations” for 2019? Marketers from agencies and companies can find out right at the start of the new business year. The world of advertising and selling – made up of the trade shows PSI, viscom and PromoTex Expo – will have a dedicated exhibition area for trend-setting marketing solutions in Düsseldorf from 8 to 10 January. Top priorities there will be advertising at the POS, merchandising & licensing and innovative promotional products.

Trends for communication at the POS
What new products are available for advertising at the POS and POI? The new exhibition area will answer that question in two ways: first, 20 top manufacturers from the display, packaging and digital marketing sector handpicked by a jury of experts will present their innovations. Second, the display Superstar Award will feature more than 100 award-worthy display solutions for product promotion and merchandising at the POS in a large special area. The award is organised by publisher display Verlag, which will host the international industry Oscars for what’s already the 25th time.

Ideas for merchandising & licensing
“Merchandising & licensing” is an important marketing playing field, and not just in the context of major events like the just-ended FIFA World Cup in Russia. That’s why the world of advertising and selling will provide support for marketers as they design and implement concrete projects. For example, they can meet interesting licensors in the “Marketing Innovations” exhibition area and set up appointments in advance by using the three trade shows’ online matchmaking systems. What’s more, they’ll be able to get in touch with licensing agencies and seek the advice of testing institutes and lawyers.

Innovative giveaways for enhanced customer loyalty
Advertising media you can touch are more popular than ever because consumers want to experience brands – preferably in a multisensory way. What’s hot in the promotional products market right now? Which innovations, bestsellers and premium products are trending? Compact and organised, Exhibition Hall 12 will provide clues to answer those questions, as well, making it quick and easy for marketing pros to get up to speed and receive an overview of the market. Information hubs include the PSI Product Presentation area and the Distributor Village, where PSI distributors and consultants will welcome industry customers.

The lectures at the Best Practice Forum Marketing will be similarly tailored to the needs of marketers. Experts will be on hand on all three trade show days to explore current opportunities, challenges and best practices from the world of advertising and selling.