Workwear that has been manufactured while respecting both people and the environment also has a positive impact on the people who wear it.
Finland’s biggest supermarket chain, K-Market, decided to try and increase its appeal in the eyes of both staff and customers alike by introducing sustainable corporate fashion. The company kitted out all its employees with polo shirts that were produced fairly and ecologically. The shirts are branded with the K-Market logo, made of 100% fair trade organic cotton – even the buttons – and certified across the entire production chain.
This is documented by different labels:
The cotton is GOTS-certified. The EU Ecolabel guarantees that the textile manufacturing process has only a minimal environmental impact. The Fairtrade logo on the shirts documents that employees are paid a fair wage. SA8000 certification ensures that no enforced or child labour has been used in producing the textiles in accordance with international standards, and that employees’ health, safety and rights were protected at all times. Finally, the Oeko-Tex 100 Standard shows that the polo shirts contain no illegal or regulated substances.
With its sustainable corporate clothing, K-Market demonstrates a sense of responsibility towards its employees and a spirit of social endeavour to its customers. It helps to deliver a positive image that Jesper Åberg, managing director of the K-Market chain, describes in the following manner: “When customers enter a K-Market, they know that they have made the right choice.” So many good vibes and so much positive energy cannot fail to have a constructive effect when it comes to the quality of service or shopping experience. The extra investment involved in buying sustainable workwear more than pays for itself.
The 22,000 shirts that K-Market required were manufactured by Neutral© from Copenhagen, a company specialised in producing large runs of sustainable clothing and equipment for the B2B market.
Neutral® was founded by Lars Bech and Christina Larsen in 2008. With their brand and policy of selling only certified products, both entrepreneurs wish to sell merchandise that meets international sustainability standards across the entire textile supply chain. Thus, the manufacturer guarantees production methods that meet social, ethical and ecological standards, and for which Neutral© has coined the term, “certified responsibility”.
Sustainability in the textile industry is also going to be the central topic at PromoTex Expo again. Both new and long-established companies will be presenting their corporate strategy on the Textile Campus, introducing their latest projects to live audiences and enriching the support programme with fascinating talks and stories about best-practice cases in an industry which is also making more and more sustainable changes.