Evoking coral reefs

Every year, the Pantone Color Institute recognises the Color of the Year. Succeeding the Ultra Violet hue of 2018 in 2019 will be a pale orangey pink with the resounding name of Living Coral.

For 20 years, Pantone has at the end of the year announced a trend colour for the next year, significantly influencing product development and purchasing decisions in multiple industries, including fashion, home furnishings, product design, packaging and graphic design. The colour experts comb the world before selecting the trend Color of the Year. Before making a decision, they scrutinise colour trends from the entertainment industry and films in production, travel art collections and look at new artists, fashion, all areas of design, popular travel destinations as well as new lifestyles, playstyles and socio-economic conditions.

Representing warmth and nourishment, the Pantone hue with the number 16-1546 provides comfort and buoyancy in our continually shifting environment. The coral hue with a golden undertone energises and enlivens with a softer edge, according to Pantone’s explanation. It reflects the current human desire for authenticity and immersive experiences. Because in the age of digital technologies and increased media use, humanity is looking for emotional connections and familiarity.

“Color is an equalizing lens through which we experience our natural and digital realities. With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord”, says Leatrice Eiseman, executive director of the Pantone Color Institute™.

We’ll definitely see this year’s top colour of the season on the runways at fashion events, as makes its way into various collections.

We’re excited to find out whether we’ll get to see Living Coral at PromoTex Expo in January, too, and we wonder whether the colour will become an established colour trend for promotion and sportswear. We can’t really picture it that well in the workwear segment. Can you? For what it’s worth, the fire brigade in Greenland is already equipped with ultra-modern and trendy workwear.

Image of firefighter: Arny Mogensen on Unsplash
Image of Living Coral: Pantone