Sustainable production and recycling are still among the hottest topics in the textile industry right now. Eco-fashion isn’t just popular with the target group of young people – people of any age deliberately wear fashion that’s been fairly traded and produced. And they can get it from more and more suppliers worldwide.
Young labels and fashion sellers, in particular, live a green corporate philosophy. To them, responsibility for nature and respect for people is no short-lived trend, it’s a fundamental mindset. Sustainability is also firmly anchored in the corporate DNA of Marine Layer. The supplier from San Francisco in California started with T-shirts made from MicroModal, a fibre produced from beechwood pulp in a closed-loop system. The resulting fibre is particularly soft and cuddly. By now, the company’s range boasts a massive women’s and men’s collection, and the softness of the fabrics has become the company’s trademark.
Currently, Marine Layer is making waves with a new brand. True to the name of the brand – RE-SPUN – used, tattered T-shirts are spun into new shirts in a closed production process.
Marine Layer are asking their customers, and anyone else who’s interested, for their discarded T-shirts to be used in manufacturing. They can be dropped off at the shops or sent to the company. A courier slip for shipping can be ordered through the website. To motivate people, each shirt donor receives a special goodie – a $5 discount on new products for each old shirt they send in. The discount is capped at $25, but the number of T-shirts people can donate is of course unlimited.
So far, some 70,000 shirts have already been collected during the campaign, which is limited to the US. In a waterless process at Recover in Spain, these shirts are broken down into their individual fibre components and combined with recycled plastic bottles to create new yarn. What makes this special: used shirts are sorted by colour before being recycled – which means additional dyes are not needed for this process.
Marine Layer consciously chose Recover as a production partner. Having been active in the recycling of textile waste into cotton yarns since 1947, the company specialises in transforming the global supply chain to enable the recovery of raw materials while reducing water and chemical consumption as well as CO2 emissions.
Image: Keagan Henman on Unsplash