“Make Your Shirt” – digitalisation as a journey of adventure


 

 

Digitalization is one of those challenges that also offers new chances for the future in the world of sales and advertising. Visitors to PSI, viscom and PromoTex, held at Düsseldorf Exhibition Centre from 7th – 9th January 2020, can learn all about the opportunities offered by a networked production chain.  In the special “Make Your Shirt” area in Hall 13, Smake will be inviting you to go on a journey, from placing an order right through to taking delivery of your garment, all with the aid of a simple QR code. The company does not just embroider and print personalised clothing as a single item on demand, it has also developed software solutions that make finishing processes both scalable and cost-effective. A peek behind the company’s doors at its plant in Castrop-Rauxel gives a clue to its underlying concept and the benefits it has to offer.

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