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Digitalization is one of those challenges that also offers new chances for the future in the world of sales and advertising. Visitors to PSI, viscom and PromoTex, held at Düsseldorf Exhibition Centre from 7th – 9th January 2020, can learn all about the opportunities offered by a networked production chain. In the special “Make Your Shirt” area in Hall 13, Smake will be inviting you to go on a journey, from placing an order right through to taking delivery of your garment, all with the aid of a simple QR code. The company does not just embroider and print personalised clothing as a single item on demand, it has also developed software solutions that make finishing processes both scalable and cost-effective. A peek behind the company’s doors at its plant in Castrop-Rauxel gives a clue to its underlying concept and the benefits it has to offer.
Heart of the PromoTex Expo: Textile Campus
Shredded old textiles, rental clothing subscriptions and textile tests are on the programme at the Textile Campus of PromoTex Expo. Read what awaits you in Hall 12.
Being able to write something on a tablet that can be embroidered on to a garment immediately afterwards. Leading embroidery thread manufacturers are now applying scannable codes to their thread cones.
More and more manufacturers of embroidery machines are offering smaller inexpensive entry-level models now. The same is true for Tajima with their entry-level SAI embroidery machine which also comes with the smart software Writer PLUS. Continue reading “Clothing and accessory personalisation made easy”