Stimulating a fresh start

PSI, PromoTex Expo and viscom will be held in January 2021
Safety first: a comprehensive hygiene concept will guarantee the safety of both visitors and exhibitors

A virus, lockdown and a roadmap to a new normality: COVID-19 has monopolised world attention for the past few months. It has also had a severe impact on the world of advertising. Many industries have cancelled advertising activities and events have frequently had to be postponed or cancelled, including no less than 2500 trade fairs. Now that some countries are at last tentatively emerging from lockdown, we can cautiously begin to look forward to the future again. Whereas the current financial year is going to be hallmarked by a severe economic downturn, it is to be hoped that the three trade shows, PSI, PromoTex Expo and viscom (12th – 14th January 2021) will provide the impetus for a fresh start next year. The three fairs will be held, as originally planned, at the very start of next year.

As Petra Lassahn of show organizer Reed Exhibitions and director of the three trade fairs says, “After lockdown, the retail economy urgently needs to start finding markets again. Trade fairs are one of the best tools for kickstarting an economic recovery and can provide a vital signal for a new beginning”. Together, PSI, PromoTex Expo and viscom reflect the entire world of sales and advertising. Thanks to the close bonds between the different branches, they provide a major force for good in the industry and beyond. “Especially when working together as a team, the three fairs can provide an urgently needed stimulus required for revitalising the industries in the short and medium term.”

Comprehensive health protection

Over the last few months, the PSI network has fought hard for the interests of industry players, both on a political level and also by providing many of its own services free of charge. Preparations for organising the fairs in January are now going into the decisive phase. As Petra Lassahn emphasises, “Together with representatives from the relevant authorities and Düsseldorf Exhibition Centre, we are compiling a detailed hygiene and safety concept that will protect all participants from a possible risk of infection during the fair.”

New structures, greater safety and maximum flexibility

The three fairs are being completely restructured in January to ensure maximum safety. There will be more emphasis on the themes of product sourcing, sustainability, technology & community in four halls. A key part of the planning will involve guiding visitors more transparently through the fair as well as deciding on just how exhibitors will be able to present their products and services to the public. As Michael Freter of Reed Exhibitions Germany and Managing Director of PSI confirms, “We need to work with the utmost flexibility because circumstances can change on a daily basis at the moment”.

PromoTex Expo will focus on sustainability

As well as having a new hygiene and safety concept, other changes will also be made regarding show planning. PromoTex Expo will move closer to PSI again, with exhibitors from the world of textiles being represented in all four exhibition halls in 2021. “We would like to promote any synergies where they exist”, says Petra Lassahn. “That is precisely what these three shows exemplify in the world of sales and advertising. We will also focus even more strongly on the topic of sustainability at the textile fair because this is something that sets us apart from other textile events and also attracted a lot of attention and support in 2020 – partially thanks to our collaboration with the Federal Ministry for Economic Co-operation and Development with their new “Green Button” certification.

A second section of PromoTex Expo is moving to Hall 12 where viscom is also being held. An optimised planning concept strengthens the synergies between the two fairs, bringing them closer together without, however, detracting from their independence. The “hands on” approach, so familiar from viscom is not just being retained but also taken a stage further under the motto of “Mach was draus” (English: “turn it into something better”). Advertising technicians, and indeed all visitors, are being encouraged to get stuck into materials and equipment, find answers to their questions, take the opportunity to discuss things with one other and try out new things at different stations. Once again, the focus will be on the workshop, alongside an extensive exhibition of different materials, while experts will also be on site to answer any technical questions relating to equipment or software.

Homecoming for PSI members

Special services will be available for PSI members. They will be able to relax in the PSI Members Only Lounge. There you will not just find all the different PSI service departments represented but also have the opportunity to meet up and network with other members of the PSI family after an extraordinary year. The motto for 2021 is “Coming Home”. Other crowd-pullers will include the GUSTO area, with numerous samples for tasting that will melt on your tongue while indelibly burning the respective brand on your mind. There will also be product presentations to acquaint visitors with novelties and best-sellers in the industry.

Final Report 2020

PromoTex Expo 2020: Sustainability strikes a Chord

Trade Show makes Clear Impact with over 16,000 Visitors

Re-Cycling. Up-Cycling. Circular Economy. Those visiting PromoTex Expo in 2020 could not avoid being confronted with sustainability. “Three quarters of Germans attach importance to sustainable fashion. They want to know how their apparel is manufactured, and rightly so. This is why I am delighted that Promotex Expo places sustainability centrestage in 2020,” says Dr. Gerd Müller, Federal Minister of Economic Cooperation and Development. He took over the patronage of PromoTex Expo where 110 exhibitors, 80% of them from abroad, demonstrated the ecological, economic and social commitment of the textile industry. In total, 16,367 textile producers, signmakers, promotional products distributors, agencies and marketers attended the trade show.

Continue reading “Final Report 2020”

Textiles, production, knowledge: Sustainability at PromoTex Expo 2020

Featuring a catwalk, a fashion boulevard and a campus that puts sustainability centre stage, the second PromoTex Expo will take place from 7 to 9 January 2020. Also on tap at the International Trade Show for Promotion, Sports and Workwear will be a high-calibre programme with experts discussing industry showcases, current trends and areas of focus. Together, PSI, viscom and PromoTex Expo form the whole World of Advertising and Selling, making it possible to bundle and display textile, haptic and visual communication options under one roof.

Continue reading “Textiles, production, knowledge: Sustainability at PromoTex Expo 2020”

Make your brand wearable

  • PromoTex Expo to enter second round in 2020
  • Sustainability at the Textile Campus
  • Make your shirt: Digital textile finishing process

It’s colourful, it’s loud and it shouts: “Make your brand wearable!” With its new claim PromoTex Expo brings together textile finishers and experts, signmakers, designers, promotional product distributors, agencies and marketeers to present their highlights in promotion, sports and workwear. The event will once again be held concurrently with PSI and viscom from 7 – 9 January 2020. Together these three trade shows – boasting optimised hall occupancy – form the World of Advertising and Selling.

Continue reading “Make your brand wearable”

Final report PromoTex Expo 2019

Kick-off exceeds all expectations:

A successful debut for the World of Advertising and Selling
PromoTex Expo starts in top shape with 13,217 trade visitors

One visit, all the perks – a brilliant idea, well received. Featuring a total of 1,084 exhibiting companies, the new trade show network consisting of PSI, PromoTex Expo and viscom underscored its ambition of becoming Europe’s largest combined event for advertising and selling. More than half of the exhibitors came from outside Germany, representing a total of 38 countries. Continue reading “Final report PromoTex Expo 2019”

PromoTex Expo 2019: textile vendors kick off the new business year

Focus on smart and sustainable textiles
PromoTex Expo, viscom and PSI showcase the complete world of advertising and selling

Be it as workwear, for promotional purposes or for enhancing sportspeople’s experience: textiles are the stars at the new PromoTex Expo. As the annual kick-off event it will open the new fiscal year for this industry in the fashion capital Düsseldorf from 8 – 10 January. Advertising, promotion and sport textiles suppliers will present innovations, bestsellers, smart and sustainable product highlights. A host of side events as well as the two trade shows held concurrently, viscom and PSI, round off the trade show visit for textile professionals. Continue reading “PromoTex Expo 2019: textile vendors kick off the new business year”

Packed programme for marketing professionals

“Marketing Innovations” to debut at PSI, viscom and PromoTex Expo

Why should marketers deal with the blockchain? Which SEO strategies will be successful in 2019? And when is a brand sexy enough for the POS? From 8 to 10 January, find all the answers at the “World of Advertising and Selling” in Düsseldorf. The heart of the new trade show event, which consolidates the power of the trade shows PSI, viscom and PromoTex Expo, will be the “Marketing Innovations” forum, the place where marketing decision-makers, creative professionals and designers can learn all there is to know about new marketing strategies, merchandising & licensing and advertising at the POS. Continue reading “Packed programme for marketing professionals”

Smart Textile Professionals come to PromoTex Expo 2019

Premiere: Strong Alliance between PromoTex Expo and the Academy for Textile Finishing

Sweatshirts that glow in the dark, pillows that play music and singlets that monitor body parameters: the market for textiles has offered such items with smart added value for quite some time now. It is precisely these smart textiles that will feature at the PromoTex Expo held in Düsseldorf from 8 to 10 January 2019. Acting as a partner for designing the programme content of this trade show for the first time will be the Academy for Textile Finishing. Continue reading “Smart Textile Professionals come to PromoTex Expo 2019”

„Marketing Innovations“ zeigt die Trends für 2019

New exhibition segment for marketing pros at PSI, viscom and PromoTex Expo

What are the “Marketing Innovations” for 2019? Marketers from agencies and companies can find out right at the start of the new business year. The world of advertising and selling – made up of the trade shows PSI, viscom and PromoTex Expo – will have a dedicated exhibition area for trend-setting marketing solutions in Düsseldorf from 8 to 10 January. Top priorities there will be advertising at the POS, merchandising & licensing and innovative promotional products. Continue reading “„Marketing Innovations“ zeigt die Trends für 2019”